“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” 

I’m sure you already know that, but are you sure you apply that to your marketing strategies?

A winning strategy always starts from research.  We have to study not only the market, your competitors and your clients, but we have to study your general performances too, both off-line and on-line. We have to understand your strengths and opportunities, in a way to create new strong and winning strategies.

I can help you conduct a correct marketing research, which means building high-quality qualitative and a quantitative analyses, using different instruments that we will select on the basis of our needs (geo-marketing analysis, images driven analysis, questionaries, deep interviews, focus groups…). 

Then we can imagine new creative strategies, based on solid data that will drive us toward our goals.

We can choose different approaches and test them with further analytic instruments, and finally go on the market with a fully tested marketing strategy.